Person-Centric Packaging: Enhancing Medication Adherence in Diabetes Management in India

Abstract

Background and aim: This study focuses on Person-Centric Packaging (PCP) as a means to enhance medication adherence in diabetes management through innovative packaging designs. The use of Alu-Alu strips with eye-catching, identifiable designs was evaluated to assess its impact on adherence.Methods: A mixed-methods approach was used, including surveys conducted with 14,396 healthcare professionals and 127 people with diabetes. Respondents were asked about their preferences between designed and plain strips, as well as the challenges they faced with standard packaging.Results: Among healthcare professionals, 99.7% favored designed strips over plain ones. People with diabetes reported confusion in identifying the correct medication (39.4%) and forgetfulness (16.5%) with standard silver strips. The designed strips were preferred for easier identification (35%), unique appearance (25%), enhanced convenience (20%), and elderly-friendly features (20%).Conclusion: Attractive and Person-Centric Packaging significantly improved medication adherence by addressing key challenges like confusion and forgetfulness. The study highlights the importance of thoughtful design in enhancing adherence, particularly for older adults, and suggests that PCP can improve health outcomes in diabetes management.